健全なフランチャイズビジネスに寄与する

2006年8月29日

「健全なフランチャイズビジネスに寄与する」

という使命のもと、弊社を設立いたしました。
ふりかえれば1991年から様々な形でフランチャイズビジネス、飲食ビジネスに携わり、2006年からはフランチャイズビジネスの本場であるアメリカの様々なFC本部に入り込んで学ぶ機会を得て、いろんな視点から日本のフランチャイズの現況、今後のあるべき姿を考えるようになって参りました。

私自身が過去に経験して参りました、FC加盟店の立場、FC本部の立場、アメリカのFCビジネススキームの習得、飲食ビジネス全般、これらの経験を持って、育てていただいたフランチャイズ業界と飲食業界に恩返しをしたいと考えています。

経営理念

本質(essential)の追究

社会の課題を”事業”で解決し、その本質を追究し続ける。

私たちの経営理念は社名「ASSENTIA」にもあるようにESSENTIAL（本質的要素）の追究であり、また追求でもあります。
この理念は、物事の本質のみが課題解決のカギであり、企業成長のカギであるという考え方に由来します。

社会にはびこる多くの”課題”、それを”事業”で解決していく。

そんな集団であり続けたい、常に物事の本質を追究し続ける集団でありたいという思いからこの理念を掲げています。

「理念なき企業に成長なし」

今後とも企業の成長に向け邁進してまいりたいと思います。
ご指導、ご鞭撻のほど、どうぞよろしくお願いします。

2009年8月29日

社是

本質の飽くなき追究のみが企業成長の糧である。

Our background

In 1991, we started the business that was not yet found in Japan, or even in the world.

That business was to become an agency who provides franchise store-development service. We came up with the idea to persuade companies to join a franchise as their new business; our target was not individuals, but the small and medium-sized enterprises who already established with their businesses.

It was started by Director Nobuhiko Matsumoto as a business division of one company, and it was named “business brokerage service”.

Soon after this department was started, Akira Tsuchiya joined the team, and we developed the business together.

Our first client was St. Marc Café.

St. Marc Café has its headquarters in Okayama, a provincial city in Japan, and back then, it was a small chain that had only 2 directly-managed stores and 2 franchise-member stores.

This franchise business was to open a 3500sqft store on 20,000sqft land with 2 million USD initial investment cost (excluding the cost for land acquisition).

We successfully expanded their business into over 150 stores within 4 years, and the St. Marc Café became a public-listed company in 1995.

With that as a start, we managed to expand over 30 franchise brands including various restaurant brands i.e. BBQ “Gyukaku”, steak “France-Tei”, katsudon “Katsuya”, sushi delivery “Gin-no Sara”, and from other hospitality business categories i.e. second-hand automobile dealer “Guliver”, second-hand golf club dealer “Golf Partner”, children’s learning school “7 habits” (partnered with American company, Franklin Covey), women’s fitness club “Curves” (as a master franchiser of the American brand), by selling new businesses to small to medium-sized enterprises in Japan.

Number of the stores we successfully opened are over 8000.

During this time, in 1996, not only carrying out the franchise store development work for brands, we have established a company, Prime Link Ltd., to start a business that we become franchisee ourselves to grow the business.

Especially with “Gyukaku”, we became a master franchiser of the west of Japan area, and as a part of the franchise headquarter, we had achieved to grow it into 380 franchise member stores.

In 2001, Prime Link became the very first franchise business company that is listed on the stock market.

We are able:

• to sell the franchise business to small to med-sized enterprises.
• to expand the brands all over Japan, to join the franchise ourselves and grow as a mega-franchisee.
• to manage the franchise headquarters as a master franchiser.
• to manage the various hospitality businesses i.e. restaurants.

In 2006, Akira left Prime Link and started our company, Assentia Holdings Ltd.

We started activities to make more business owners aware that franchise business is the way to make small to medium-sized enterprises grow without owning a growing business genre, but by using the franchise system.

In 2010, we have established Assentia Holdings PTE. Ltd. in Singapore, and started the business to connect Japan and the world.

In 2012, St. Marc Café and Ramen Bari-Uma advanced their businesses into Singapore, led by Akira. We also started to expand franchise business to ASEAN countries.

In 2015, Nobu joined Assentia as a member of board.

During the last 5 years, our client’s franchise stores have spread in 14 countries in the world.

Japanese food business (restaurant, food, confectionary etc.) and Japanese-style service is catching a great deal of attention from the world.

According to a survey ran by the Japanese government, there were 55,000 Japanese stores/ restaurants in 2013, and in 2017 there were 118,000, increasing more than double in the numbers.

However, many of these stores are selling themselves for only Japanese-styled food, and not the authenticity, experience, or the service.

What we can do is not just supporting the Japanese companies to expand their businesses abroad.

We can persuade Japanese companies who are not even thinking about advancing abroad, by rewriting their global business strategy.

Now is the time.

There is a need for promoting Japanese food and service properly.

Our work is spreading out from Asia to Oceania, Middle Eastern, Europe and North, Central and South America.

We would like to hear your company’s future vision and dream.

We are confident that we can find you a brand/ business category within Japanese companies to make your dream come true.