Multi-franchisee strategy in which merchants grow more than headquarters

Many Japanese people have the misconception that the franchise business will grow and make more money at the headquarters.I wonder if that’s true. We are convinced that merchants have far more growth potential than franchise headquarters, both from the perspective of the company and from the perspective of human resources capabilities.This is even more so if you are a multi-franchisee (multiple brand member).A franchise headquarters can be described as a kind of “genius” with superior management know-how and advanced technology for its business type, but if it is a multi-faceted franchise, it can utilize the know-how of multiple geniuses in its own management. Moreover, the know-how acquired can be applied to the company’s main business and other businesses.(now part of JFLA Holdings, Inc.), which was founded by Akira Tsuchiya, the president of our company, became the first company listed on the stock exchange in Japan as a franchisee.The driving force behind this growth was the absorption of the genius know-how of each franchise headquarters that joined the company as a multifunctional franchisee.

For example, the business management know-how of the bakery restaurant “Saint Mark” and the customer service know-how of the soba izakaya “Takataya” are put to use in the yakiniku “Gyukaku”.In addition, due to personnel transfers within the company, the employees were able to experience a variety of management styles, from Gyukaku to Takataya to Saint Mark’s, which was a great asset in terms of human resource development.Such an experience would not be possible at FC headquarters.In addition, multi-franchisees can always find and join new franchises that grow in line with the times, allowing them to stay ahead of the curve. This is a big difference in comparison to many franchise headquarters that can only grow representative brands. (e.g. Marc Donald’s, 7-Eleven, etc.)There is no point in joining unless you thoroughly use the headquarters, the SV in charge, the department in charge, and the president of the headquarters.Once you join, you must thoroughly absorb all the know-how of the headquarters.Suck it up. Success and failure suck.This is the message we want to convey to all FC members.