The benefits of multi-brand franchisee
Absorption of know-how from various franchise headquarters and know-how mix
Risk diversification Vertical (brand) and horizontal (area)
Responding to economic crises such as the one in COVID19.
Increase employee growth and experience through personnel transfers
It is easier and faster to “find” than to “create”.
Brand changes can be made in response to economic conditions.
[Merits of a multi-brand franchisee]
