Eradicating Poverty through Franchising

This is a commitment that we have made and will make.
Throughout our lives, we have created a lot of jobs through our franchise business.
In the 1990s, for example, we had to hire and train 70 to 80 new employees and part-timers to open one St. Mark’s bakery restaurant. In the 1990’s, for example, to open one St. Mark’s bakery restaurant, you had to hire and train 70-80 new employees and part-timers.

Franchising has the great power of creating jobs.

We are expanding our franchise overseas, mainly in ASEAN.
In the summer of 2019, we participated in TICAD7 (Tokyo International Conference on African Development) and proposed various Japanese franchises to entrepreneurs from Africa. However, I also felt a mismatch. Of course, some of these countries had affluent economies, but there were also countries where poverty was an issue. We needed to franchise a business that could cater to these countries.

Since then, we have been conducting research on the theme of “Eradicating Poverty through Franchising” and have been in discussions with various companies, and as a result, we now have a clear path to achieving this goal.

It is.

• Organic soil conditioners that double agricultural productivity.
  We will set up inexpensive equipment for local reproduction of organic soil amendments that double agricultural productivity.
  Establish a distribution network of micro-franchisees to distribute the products to small-scale farmers throughout the target country.
  This will help to increase food production by improving agricultural productivity.
  Create new jobs in rural areas

This is the start of a “micro-franchise” that will make it possible to

The photo shows a rice field sprayed with the product TOKYO8 at the time of planting (right photo) and a normal rice field (left photo) three weeks after planting. Obviously, the growth on the right side is faster. (Experimental site, suburb of Jakarta, Indonesia)