Author Archives: nobu

We exhibited at the side event “Japan-Africa Business Fair 2018” of the TICAD 7 Ministerial Conference. We exchanged opinions with more than 100 African government officials. We realized the possibilities of Japanese food and service industry.

We will introduce the new brand.It is a ramen shop using miso which is attracting attention as a fermented food. Please visit the WEB page. About Miso, I cited from WIKIPEDIA. Miso  is a traditional Japanese seasoning produced by fermenting soybeans with salt and koji (the fungus Aspergillus oryzae) and sometimes rice, barley, or other ingredients. The result is a thick paste used for sauces and spreads, pickling vegetables or meats, and mixing with dashi soup stock to serve as miso soup called misoshiru , a Japanese culinary staple. High in protein and rich in vitamins and minerals, miso played an important nutritional role in feudal Japan. Miso is still widely used in Japan, both in traditional and modern cooking, and has been gaining worldwide interest.[citation needed] Typically, miso is salty, but its flavor and … Continue reading →

Presentation at TICAD BUSINESS DIALOGUE at AUG 1st 2018 TOKYO, JETRO We support Japanese service businesses to expand their franchise globally as well as being a business accelerator that partners with entrepreneurs from all over the world who are interested in Japan. We identify their needs, the characteristics of the business and the country they are in, and match a Japanese service business for them to develop as a franchise in their own country.   We have already successfully developed Japanese brands in 14 countries so far.   These businesses are getting developed as a franchise as well as an authentic Japanese service business in their own country.   In … Continue reading →