Category Archives: News

The first Bariuma Ramen restaurant in Europe has finally opened in Edinburgh.

This year has seen the opening of the second ramen restaurant in Europe. The first to open was Donabe Miso Ramen in Paris in April.TAKE-SAN Ramen opens in Paris on 13 April This time, it is Bariuma, which specializes in tonkotsu ramen, that has opened in Edinburgh, Scotland. Do you remember? Bariuma was one of the first Japanese franchises that we at Assentia Holdings took overseas. The first overseas store opened in 2012. Twelve years have passed since then, and we have finally expanded into Europe. It is a deeply moving experience.   Bariuma is one of the many pork-based ramen restaurants that have spread from Japan to the rest … Continue reading

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Franchising Laundromats in Africa

Japanese-style franchise to be developed in African countries where washing machines are not widely used At the 2024 Annual Alumni Networking Reunion for ABE Ex-Participants, presided over by the Japan International Cooperation Agency (JICA) on July 5, 2024, Sergio Morais (Mozambique), a trainee who studied franchising at Ascentia Holdings (Head office: Kobe City, Representative: Akira Tsuchiya), presented his new self-service franchise in Mozambique. (Head office: Kobe, Japan; President: Akira Tsuchiya), announced that Mr. Sergio Morais (Mozambique), a trainee who studied franchising at Ascentia Holdings (Head office: Kobe, Japan; President: Akira Tsuchiya), will start a new self-service laundry business in Mozambique, both directly managed and franchised, and expand it to other … Continue reading

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OKUZONO’s new store opens in BALI

OKUZONO:New Trends in Bali OKUZONO has set a new trend in Bali with its unique concept of Japanese cuisine. The exterior and interior design by a group of leading architects in the Japanese culinary world exudes glamour and attracts visitors. The captivating photos alone will make anyone want to step inside and experience the gastronomic delights that OKUZONO Bali has to offer. OKUZONO opened its first restaurant in Jakarta in 2017. The concept has been developed from the 2017 stage to the present. This concept has been perfected over the past 6 years.  

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TAKE-SAN Ramen opens in Paris on 13 April

12APR open DONABE MISO Vegan Ramen in Paris The Paris branch of the TAKE-SAN franchise will finally open its doors. It is Friday, April 12. 20 Rue de la Michodière, 75002 Paris, France TAKE-SAN‘s ramen TAKE-SAN (pronunced ta-ckay) is a restaurant franchise that propose ramen, one of the very famous dish from Japan. Their rich taste is from rich miso (soy bean paste) that they generously use; it is from a family run factory located in the largest producing region for Miso, the Shinshu region (recently called Nagano prefecture). What makes TAKE-SAN’s ramen unique is their miso and their menu. Among the ramen that they serve, there is more traditional … Continue reading

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Franchise Show in Tokyo MAR13-15 2024

  Franchise show with the largest number of exhibitors since Pandemic. Click here to learn more about our Japanese franchise inspection tours. https://fc.assentia-hd.com/inspectiontour For attractive franchises not at the franchise show, click here. Here is the list of exhibitors for the Nikkei Franchise Show, March 13-15 2024. If you cannot come to Japan, please contact us. Let us explain online. 100HOURS CURRY FC1031 A Booth No. ACCEA FC2025 AD-SOL NISSIN FC2081 ADVANCE FC2039 AKATSUKI ELECTRIC MFG. FC2004 ALL HEARTS COMPANY ANTIQUE is the main brand of the All Hearts Company’s bakery business, and is famous for products such as chocolate ring and cheese France.We have strengths in product development, factories … Continue reading

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Co-hosted TOKYO8 International Conference on Solving the World’s Poverty Problems

Ascentia Holdings Corporation and Taiyo Yuhka Corporation (Itabashi-ku, Tokyo; President: Tahei Ishida) have established a joint venture company, TOKYO8 GLOBAL, to develop TOKYO8MICRO FRANHCISE, which improves agricultural production at low cost for small-scale farming in developing and emerging countries. Its activities won the Deputy Director-General (Minister of Foreign Affairs) Award at the Japanese government’s 6th Japan SDGs Awards in March 2023. On Tuesday, 29th of this month, an international conference will be held where reports will be given from Indonesia, Mauritania, Malawi, and Niger in Africa, which are actually implementing this activity, as well as from Japan, and we will run the conference as one of the co-sponsors. Conference Details … Continue reading

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ANNUAL REPORT 2021-2022

We are not in the business of expanding Japanese franchises to the world. We are taking an excellent Japanese business and franchising it to the world. In some cases, we are the first to franchise a business overseas that was not franchised in Japan. In other cases, we develop a business package tailored to the needs of the local market overseas and then franchise it. This is why we are a “Business Design Firm. During the three years in Corona, we were not in the food business, but rather we were expanding our franchise to Africa, which had been a void in our activities, with a business model that would … Continue reading

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TSUKEMEN RAMEN INSPECTION TOUR

In countries where ramen is well known in the market, TSUKEMEN is attracting attention as the next product. TSUKEMEN is served with separate soup and noodles. It is a popular product among ramen fans in Japan. Generally, TSUKEMEN is offered more in specialty stores than in ramen stores. Why? Because TSUKEMEN noodles are thicker, they take about 7 minutes to boil. The noodles are then rinsed in cold water.       The soup is hot and the noodles are cold. This is what Tsukemen is all about.     The most attractive business model of the Tsukemen franchise in Japan is FUUMNARU.   It is already very successful in … Continue reading

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Are we focused on FRANCHISE?

Assentia Holdings does not only sell Japanese franchises. We use the franchise system to help our franchisees run their businesses. This is our belief based on our 30 years of experience in Japan in helping SMEs grow and develop through franchising. Franchising is a win-win strategy. Franchising is an activity between a franchisor (headquarters) and a franchisee, but who benefits? The answer is: both sides. The franchisor headquarters can expand its own brand of stores and businesses without using its own assets. It enables them to earn royalties. The franchisee can also use the headquarters’ know-how to speedily expand into an inexperienced business area. In today’s fast-changing market environment, it … Continue reading

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Franchise Show to be Held in Japan with 214 Exhibitors

Franchise show with the largest number of exhibitors since Pandemic. Click here to learn more about our Japanese franchise inspection tours. https://fc.assentia-hd.com/inspectiontour For attractive franchises not at the franchise show, click here. Here is the list of exhibitors for the Nikkei Franchise Show, March 1-3. If you cannot come to Japan, please contact us. Let us explain online. All Exhibitor List 1 Booth No. 100HOURS CURRY EXPRESS FC4016 3 Booth No. 3EEE FC3064 A Booth No. ADVANCE FC4095 AMERICAN・GYM FC4021 APOLLO PRINTING FC4111 AQUA FC4055/オンライン AQUANET FRANCHISE MANAGEMENT INSTITUTE A consultant familiar with an FC business has a free consultation about a franchise business. FC3043 ARISTO1 FC3031 ARTRA GROUP The … Continue reading

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